The”Uncola” commercial echoed the market perfectly and proved an to be a success. As a result of the campaign, 7-Up sales went up 56 percent in one year.

7-Up sales in supermarkets increased by 42 percent over the preceding three years and the “Uncola” campaign topped all soft drinks in correct theme identification. “Uncola” became a national catchphrase, still recalled by many to this day.

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