This was the first Coppertone advertisement that appeared in the 1950’s. Public health campaigns in recent years have for the most part focused on the dangers of sunlight overexposure. Also the benefits of sunscreen have been widely marketed since the 1950s by sunscreen companies. 

At the turn of the 21st century, Coppertone revised drawings of the Coppertone Girl, so it would be less revealing in an era of heightened sensitivity. Some recent versions show only the girl’s lower back, as opposed to her buttocks, or wearing a T-shirt, a hat, and holding a bottle of Coppertone while the puppy is shown pulling on her shirt.