American Express debuted this commercial near the end of 2010 with Conan O’Brien as the star. This was around the time that O’Bien returned to televison with a new talk-show. They also created a extended 2 minute commercial that features Conan O’Brien traveling across India to get only the best ingredients to make some curtains (presumably for his new late night show).
It’s pretty funny and plays almost like a short film. The commercial features Conan going to India in search of the finest silk that will eventually be turned into curtains used on the set of his talk-show. In the process, he rides an elephant and mingles with the locals. I thought it was hilarious!