In July 2005, tens of thousands of Snickers and Mars Bars were removed from Australian store shelves due to a series of threatening letters, which resulted in fears the chocolate bars had been poisoned. Mars received letters from an unidentified individual indicating that they planned to distribute poisoned chocolate bars to store shelves. The last letter he sent included a Snickers bar contaminated with a substance, which was later identified as rat poison.. As a precautionary measure, Mars issued a massive recall. 

This is what made the commercial very interesting to me because I had no clue that there was actually a further meaning to the commercial. This ad come out after this happened advertising for Snicker’s Hazelnut, “That’s Different.”