It is not entirely new, but I love this commercial! This beautiful little movie, directed by Bruno Aveillan won several awards like one Gold Clio Award 2008 for “Best Cinematography” and one Gold London International Award 2008.

Through this campaign the Haute Couture Icon Louis Vuitton wants to promote the brand itself, and not a specific product. Images and music combine to create an atmosphere of escape as the camera encounters landscapes and faces as if in a dream, accompanied by the captivating Gypsy guitar of composer Gustavo Santaolalla, who won Oscars for his scores of Babel and Brokeback Mountain.

A bag from this brand appears in the entire ad only once and then comes a question: “Where will life take you?”


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